Last updated: 24 January 2026
At TailPlay, we care about your privacy and handle your personal data with care. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, how long we keep it, and what rights you have.
This policy applies to the website https://tailplay.eu and to all related services, orders, customer support, and communications from TailPlay.
1. Who we are
TailPlay is a webshop operated by:
Datadrijf
Trading name: TailPlay
Return address: Aurora 229, 6412M Heerlen, Netherlands
KVK number: 85615455
VAT/OB number: 234925395B01
Phone: +31 (0)1724 0294
Email: contact@tailplay.eu
Datadrijf / TailPlay is the data controller responsible for the processing of personal data as described in this Privacy Policy.
2. What personal data we collect
Depending on how you use our website, we may collect the following personal data:
a. Information you provide to us
- First and last name
- Billing address
- Shipping address
- Email address
- Phone number
- Order details
- Payment-related information
- Messages you send to us through email, contact forms, or customer support
- Any information you provide when requesting a return, refund, or other support
b. Information collected automatically
- IP address
- Browser type and device information
- Language settings
- Website usage data
- Referring website or source
- Pages visited and actions taken on our site
- Cookie preferences
c. Account and checkout information
If you create an account or place an order, we may store:
- Login details
- Saved addresses
- Order history
- Cart and checkout information
3. Why we process your personal data
We process personal data only where we have a valid legal basis to do so. We use your data for the following purposes:
To perform our contract with you
We use your data to:
- Process and deliver your order
- Confirm your order and send service emails
- Handle payments
- Provide customer service
- Manage returns, refunds, and complaints
To comply with legal obligations
We may process and retain data where needed for:
- Tax and accounting obligations
- Fraud prevention
- Administration of consumer rights
- Legal claims or compliance requests
For our legitimate interests
We may use personal data where necessary for:
- Improving our webshop and services
- Preventing misuse, fraud, or security incidents
- Maintaining website performance and reliability
- Handling customer questions efficiently
- Keeping records relating to customer service and business operations
Based on your consent
Where required, we ask for your consent before:
- Placing non-essential cookies
- Using analytics cookies
- Using marketing or retargeting cookies
- Sending marketing emails, if applicable
You can withdraw consent at any time.
4. How we use your data in practice
We use personal data to:
- Let you browse, shop, and order from our website
- Dispatch and manage your purchases
- Communicate with you about your order
- Respond to support requests
- Improve product pages, website performance, and customer experience
- Analyse website traffic where consent has been given
- Prevent fraud and abuse
- Meet our legal and administrative obligations
5. Payments
When you place an order, payment information is processed through our payment service provider(s). TailPlay does not store your full card details.
Depending on the payment method you choose, payment providers may process your personal data independently under their own privacy policies. This may include providers for card payments, iDEAL, Bancontact, Klarna, EPS, and similar checkout methods made available on our website.
We recommend that you also read the privacy policy of the payment provider used during checkout.
6. Sharing your personal data
We only share your personal data where necessary for operating our webshop and fulfilling our services. This may include sharing data with:
- Payment service providers
- Delivery and logistics providers
- Website hosting and technical service providers
- Email and communication providers
- Customer support tools
- Analytics providers, where you have given consent
- Marketing partners, where you have given consent
- Professional advisers or authorities where legally required
We do not sell your personal data to third parties.
7. International transfers
Some of our service providers may process personal data outside the European Economic Area (EEA). Where this happens, we take appropriate steps to ensure your personal data remains protected in line with applicable data protection law.
This may include the use of:
- Adequacy decisions
- Standard contractual clauses
- Other appropriate safeguards where required
8. Cookies and similar technologies
Our website uses cookies and similar technologies.
We use the following categories:
- Necessary cookies: required for the website to function properly
- Preferences cookies: remember your settings and choices
- Analytics cookies: help us understand how visitors use the website
- Marketing cookies: used for advertising and retargeting where enabled
Only necessary cookies are active by default. Non-essential cookies are used only where you have given consent through our cookie settings.
For more information, please see our Cookie Policy.
9. Retention periods
We do not keep personal data longer than necessary for the purposes for which it was collected, unless we are legally required to keep it longer.
In general:
- Order and invoice data may be retained as long as required for tax and accounting obligations
- Customer service messages may be retained as long as necessary to handle your request and for reasonable follow-up administration
- Account data is kept until you delete your account or request deletion, unless we must retain certain data for legal reasons
- Cookie consent records may be retained for compliance purposes
- Analytics and technical logs are kept only as long as needed for security, maintenance, and analysis
When data is no longer needed, we delete or anonymise it where reasonably possible.
10. Your rights
Under the GDPR, you may have the following rights, depending on the situation:
- Right to be informed
- Right of access
- Right to rectification
- Right to erasure
- Right to restriction of processing
- Right to data portability
- Right to object
- Right to withdraw consent at any time, where processing is based on consent
- Right not to be subject to certain automated decision-making, where applicable
To exercise any of these rights, please contact us at:
We may ask for reasonable verification of your identity before processing your request.
11. Complaints
If you have a complaint about how we handle your personal data, we would appreciate the opportunity to resolve it first. You can contact us at contact@tailplay.eu.
You also have the right to lodge a complaint with a supervisory authority. In the Netherlands, this is the Autoriteit Persoonsgegevens.
12. Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no method of transmission over the internet or electronic storage is completely secure. While we take reasonable measures to protect your information, we cannot guarantee absolute security.
13. Third-party links and embedded content
Our website may contain links to third-party websites or embedded content. If you click through to another website or interact with third-party content, that third party may collect personal data according to its own privacy practices.
We are not responsible for the privacy practices of third-party websites or services. We encourage you to read their privacy policies.
14. Children’s privacy
Our website and products are intended for general consumers and pet owners, not specifically for children. We do not knowingly collect personal data directly from children without appropriate legal basis or consent where required.
If you believe we have collected personal data from a child unlawfully, please contact us so we can investigate and take appropriate action.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or website functionality. The latest version will always be published on this page.
We encourage you to review this page periodically.
16. Contact
If you have any questions about this Privacy Policy or about how we process your personal data, please contact:
TailPlay / Datadrijf
Aurora 229, 6412M Heerlen, Netherlands
Email: contact@tailplay.eu
Phone: +31 (0)1724 0294